Effective date Jan 2026
To understand how WM Morrison Supermarkets Limited uses your information, please take a look at their Privacy Policy.
This privacy notice will help you understand how we collect, use, share and protect your personal information. In order to make sure that the data we hold is accurate please tell us if there are any changes or errors in the data that we hold. You have the right to rectify the data we hold under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
During the life of your policy, we may need to contact you with important information which we will do using the contact details you have given us.
You can manage your communications preferences when taking out the policy or unsubscribe at any time by contacting us at petservice@insurance.morrisons.com.
This policy may include links to websites other than ours and these will contain their own privacy and cookie notices.
There are multiple organisations involved in providing you with your Morrisons pet insurance service. This privacy policy explains how the following organisations process your data:
In this privacy notice, 'we', 'us' and 'our' refers to Hood and Burns & Wilcox unless otherwise stated.
There are other organisations which are also involved, and they have their own separate privacy policies, which are included below:
The type of personal information we collect
The types of information processed are shown below. The identity of the Data Controller for each type of information is also shown. Where both parties are Data Controllers they act independently for that purpose.
Data |
Data Controller |
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender. |
Burns & Wilcox |
Pet data includes pet name, breed, age. |
Burns & Wilcox |
Contact Data includes billing address, postal address, email address and telephone numbers. |
Burns & Wilcox |
Financial Data includes bank account used to purchase a policy. Financial data will be encrypted accordingly. |
Hood |
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. |
Hood |
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. |
Hood |
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. |
Hood |
Usage Data includes information about how you use our website, products and services. |
Hood |
How we get the personal information and why we have it
The personal information we process is provided directly by you to Hood when you are applying for a quote for a pet insurance policy (by telephone or submitted through the website) or when you contact our customer services department (by telephone, email, post or real-time web live chat). This information may be shared with Burns & Wilcox to fulfil their own purposes.
Purpose |
Company |
Pricing risk rates |
Burns & Wilcox |
Pricing retail rates |
Hood |
Amendments to and renewal of a pet insurance policy |
Hood |
Providing you with policy documentation relating to a contract of insurance |
Hood |
Providing a customer services facility via telephone, email, post and real-time web live chat |
Hood |
Complaint's handling (non-claims complaints) |
Hood |
Processing premium payments and refunds |
Hood |
Screening against the HM Treasury financial sanctions list |
Hood |
Prevention and detection of financial crime |
Hood |
Providing you with information we believe may be of interest to you related to your pet insurance policy |
Hood |
Understanding how people interact with the pet insurance website |
Hood |
Recording phone calls for record keeping, training and monitoring |
Hood |
We will only share your information if it is allowed by law, for prevention of fraud or with third parties who perform services to administer your policy. These include our respective group companies, price comparison website providers, third party administrators, other insurance intermediaries, insurance reference bureaus, medical service providers, fraud detection agencies, external law firms, external accountants and auditors, regulatory authorities, and as may be required by law.
Lawful bases
Under data protection legislation, the lawful bases processing this information are in the table below.
Lawful Basis |
Hood |
Burns & Wilcox |
Definition |
Contractual obligation |
✓ |
✓ |
To deliver a contractual service |
Legal obligation |
✓ |
✓ |
To deliver a statutory obligation |
Legitimate interest |
✓ |
✓ |
To use the data in a way that would be reasonably expected, for example to generate an insurance premium |
Automated Decision Making
Burns & Wilcox and Hood use automated decision making, including profiling, to assess insurance risks, detect fraud, and administer your policy. This helps to decide as to whether insurance can be offered and determine prices.
If you have any concerns regarding the decision reached, please let Hood know at the contact details set out below and we will arrange for a person to check the accuracy of the result.
How we store your personal information
Your information is securely stored within the United Kingdom.
We keep your personal data for:
We will then dispose of your information by deleting it from our systems.
Your data protection rights
Under data protection law, you have rights including:
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact Hood using the details provided under 'Our contact details' if you wish to make a request.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us using our contact details provided under 'Our contact details'.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO's address:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Our contact details
Hood Group Ltd
Address:
2nd Floor,
Dencora Court,
Tylers Avenue,
Southend-on-Sea,
Essex,
SS1 2BB
E-mail:
dpo@hoodgroup.co.uk
Burns & Wilcox Global Solutions Limited
Address:
30 St Mary Axe,
8th Floor,
London,
EC3A 8BF
E-mail:
dataprotection@burnsandwilcox.uk
We may update this Privacy Notice from time to time without prior notice. We therefore encourage you to periodically review this Privacy Notice to ensure you understand how we will collect, use and retain your data.